Chris Allen’s MILLION-DOLLAR Move

Netflix Reality Star Turned Beverage Entrepreneur Shares His Take on Marketing, Media, and Building a Business

July 11, 2025

What’s up, everyone!

When I first left my corporate job to start my own thing, I remember looking at the shelf and thinking, how is anyone going to notice me among 400 options? Chris Allen had the same realization. So he took it to the next level and took on Netflix.

In this episode of Right About Now, Chris shares the behind-the-scenes story of Million Dollar Secret, how he leveraged the spotlight to build global attention, and why your ability to be known is more important than ever.

🔥 Here’s What We Hit

You Are the Brand

Chris couldn’t afford a celebrity spokesperson for his beverage startup. So he became one.

Your Move: Think about how you can become the face of your brand. Authentic visibility beats expensive influencers.

Attention Is the Currency

Netflix didn't just give Chris fame. It gave him global distribution. He became the product people talked about.

Your Move: Ask yourself what platform or stage gives you reach and use it to drive awareness and business.

Pivot With the Market

The hard seltzer trend is cooling, but Chris is already looking to serve his new fans with non-alcoholic, global-friendly options.

Your Move: Monitor what’s changing. If your market shifts, your business model should too.

Sell or Be Forgotten

Chris believes sales and influence are the business superpowers. Period. Everything else? Bonus.

Your Move: Work on your ability to sell. Your product, your story, your mission. Conviction converts.

🤝 Connect with Chris

Want to see how Chris is keeping the momentum going post-Million Dollar Secret? Follow his journey and see what’s next:

📱 Socials: Instagram | TikTok | LinkedIn
🧉 Osena Spiked Coconut Water: drinkosena.com
▶️ Watch Million Dollar Secret on Netflix

So, What’s Next?

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Stay sharp, stay hungry, and let's reach that next level.

Cheers,
Ryan Alford
Host | Right About Now
CEO | Radical Inc.

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