The AI-Designed Shoe That's Disrupting the Sneaker Game

Reebok's Founder Returns to Revolutionize Footwear with Ben Weiss

August 08, 2025

What’s up, everyone!

When I was a kid, I remember getting a pair of Reebok Pumps. Hitting the little air bladder made me feel faster, more powerful, and somehow cooler. It wasn't just a shoe, it was an experience. Fast forward to today, and that same spirit of innovation is alive again. This time, it's not just air in the sole, it's AI, 3D printing, and a vision for the creator economy.

Ben Weiss (left) and Joe Foster (right)

Joe Foster, founder of Reebok, and Ben Weiss are behind Syntilay, a new footwear company aimed at shaking up the sneaker world by giving content creators the same treatment athletes get. Here's what they're doing differently...

🔥 Here’s What We Hit

Disrupting the Footwear Industry

Most shoe companies take 18 months to develop a new design. Centellay is using AI and 3D printing to do it in 3.

Your Move: Ask yourself how long it takes to bring your ideas to life. Where can you cut the wait time with smarter tools?

Content Creators Are the New Athletes

Why should only pro athletes get signature shoes? Weiss argues creators like MrBeast and UFC fighters deserve their own lines too. And now, they can have them.

Your Move: Think about your audience. What makes them fans? Double down on creating products that reflect your shared culture.

Tech-Forward Design, Custom Fit

Their shoes are printed on-demand based on foot scans from your phone. They're also shockingly comfortable. Like "walking on heaven's clouds" comfortable.

Your Move: Explore how personalization can drive loyalty in your brand experience.

The Power of Brand Storytelling

Joe Foster built Reebok by telling a story people wanted to be a part of. With Centellay, he's doing it again but this time with digital tools and modern platforms.

Your Move: What story are you inviting people into? Craft one that makes your audience feel like co-founders.

🤝 Connect with Ben Weiss & Joe Foster

Want to see the shoes or learn more about the company? Ready to get to know Ben and Joe better? Check out the links below!

👟 Website: Syntilay.com
💼 Get to Know Ben: LinkedIn
🌐 Get to Know Joe: J W Foster Heritage

So, What’s Next?

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Stay sharp, stay hungry, and let's reach that next level.

Cheers,
Ryan Alford
Host | Right About Now
CEO | Radical Inc.

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